Social Marketing - a whole new world

Social Marketing has been around for many years. What is social Marketing? "The planning and implementation of programs designed to bring about social change using concepts from commercial marketing" Social Marketing, in todays society, can then be sub categorized to Social Media Marketing and Networking. Social Media Marketing is: a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service
Examples of Social Networking are:
Twitter
Facebook
Linkedin
Blogging
and many others

A great resource for this I have found is www.MackCollier.com along with several others.

Here is the question for the night: what do you think of social marketing / networking? Is it a phase or is it here to stay?

See you tomorrow

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